A must see, a brilliant documentary on the inventor of public relations and propaganda:  Edward Bernays 

Ratings: 8.99/10 from 842 users.

The legacy of famed psychoanalyst Sigmund Freud informs the lives of people throughout the world even to this day, though it's a phenomenon to which most are unaware. The Century of the Self, written and produced by Adam Curtis, is an exhaustive examination of his theories on human desire, and how they're applied to platforms such as advertising, consumerism and politics. This four-hour odyssey is divided into four distinct segments.

Happiness Machines. The first episode concerns Edward Bernays, Freud's nephew and one of the most influential pioneers in public relations. Appealing to what his uncle believed were the aggressive and prurient forces hidden inside of all mankind, Bernays manipulated these inner desires to promote group thinking - first in drumming up the patriotic support of U.S. citizens during World War I and later in the realm of advertising.

The Engineering of Consent. Perhaps the darkest illustration of Freud's philosophy can be found in Nazi Germany during the Second World War. The film's second segment recounts the efforts of Bernays and Freud's daughter Anna, who collaborated alongside the American government to devise methods for suppressing the barbaric potential of the human mind. It was only through these activities, the government believed, that a harmonious democracy would be possible.

There is a Policeman Inside All of Our Heads, He Must Be Destroyed. Segment three takes place during a vastly different period of American history: the 1960s. As dissenters of Freud began to come to prominence, so too did a younger generation who were determined to fully embrace and flaunt their inner desires. Following on their lead, corporations and their advertisers morphed their message from one of conformity to a celebration of the individual. In so doing, they showed that the tenants of Freud's theories could be successfully manipulated regardless of the temperature of the times.

Eight People Sipping Wine In Kettering. The final section takes us full throttle into the universe of politics. During the 1990s, in a desperate measure to regain the White House, the Democratic Party enlisted the assistance of Matthew Freud, a public relations expert and the great-grandson of Sigmund. With a determined reliance on focus groups, the party recalibrated their campaigns to fulfill the innermost desires of the American people. Shortly thereafter, Bill Clinton became the 42nd President of the United States.

Whether these tactics were employed for reasons of nobility or perversion is for viewers to decide. Regardless, The Century of the Self unlocks many essential human truths; chiefly, our vulnerability to influence and our need to be controlled.


Edward Bernays' 'Propaganda' Deconstructed (Full 10 Hour Series)

Published on Apr 19, 2015
http://smellslikehumanspirit.com/edwa... Edward Bernays' 'Propaganda' Deconstructed - The following is a 10 hour audio series that I recorded between April 2013 and February 2014, all about the 'Father of PR', Edward Bernays. This series is probably the project that I'm most proud of since I began podcasting. In fact, on a near daily basis, I still receive e-mails about it! Over the course of 10 hours (!), I take you through Bernays' magnum opus, 'Propaganda', written in 1928. I take a critical look at just how influential his ideas were, and detail the resulting impact in relation to public relations, advertising, celebrity culture, and democracy itself. Along the way, you will hear from various guest speakers as well, including Edward Bernays' own daughter, Anne Bernays. If you would like even more information on Edward Bernays and 'Propaganda', you can head over to http://smellslikehumanspirit.com/edwa... to access further resources, read the book transcript, and even download this series in an 13-part episode format. With that all being said, I encourage you to listen, like, share and subscribe! I appreciate your support, so enjoy, and peace :) - Guy Evans Who is Edward Bernays? Edward Bernays, born in Vienna in 1891 and famously the nephew of Sigmund Freud, was perhaps the pioneer in the field of Public Relations, and highly influential in providing the framework for modern advertising. His work aimed to convince people to want things that they didn’t need, and in the process, link their unconscious desires to the consumption of mass produced goods. This in turn, it was theorized, could be used to control the masses, as by keeping them distracted on frivolous happenings and relatively unimportant wants, they wouldn’t interfere with the activities of what he called ‘the important few’. VISIT SMELLSLIKEHUMANSPIRIT.com
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It's no secret that legendary PR man Edward Bernays changed the American mind about numerous products, but he didn't stop there. Tune in to the part 2 to learn how Bernays used his skills to assist US Presidents and global corporations as they waged war on Guatemala. Edward Bernays 1: Torches of Freedom | http://www.youtube.com/watch?v=druOAH... Edward Bernays 3: The Legacy | http://www.youtube.com/watch?v=cSPRKL... SUBSCRIBE | http://bit.ly/stdwytk-sub WEBSITE | http://bit.ly/stdwytk-home AUDIO PODCAST | http://bit.ly/stdwytk-audio-itunes TWITTER | http://bit.ly/stdwytk-twitter FACEBOOK | http://bit.ly/stdwytk-fb EMAIL | This email address is being protected from spambots. You need JavaScript enabled to view it. STORE | http://stufftheydontwantyoutoknow.spr... Here are the facts. Join Ben and Matt to learn the Stuff They Don't Want You To Know about everything from ancient history to UFOs, government secrets, and the future of civilization. Here's where it gets crazy. We appreciate your time and aim to expand your mind. Thank you for joining us. HowStuffWorks.com | http://bit.ly/stdwytk-hsw-home Stuff You Should Know | http://bit.ly/stdwytk-sysk-home BrainStuff | http://bit.ly/stdwytk-brainstuff-home Stuff to Blow Your Mind | http://bit.ly/stdwytk-stbym-home Stuff You Missed in History Class | http://bit.ly/stdwytk-symhc-home Stuff Mom Never Told You | http://bit.ly/stdwytk-smnty-home

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